Sitting Pretty page loading screen
Sitting Pretty brand visual with close-up of hair, created for Shopify eCommerce UI by digital agency Djamile.

Redefining luxury hair extensions with Sitting Pretty’s Shopify overhaul

Sitting Pretty emerged as a beacon of elegance, unveiling a transformed Shopify store that reimagines the hair extension shopping journey for beauty enthusiasts worldwide. With curated collections and ethical sourcing transparency, it inspires trust, offering a seamless, luxurious experience that celebrates individuality and style globally.

Industry
Beauty and personal care
Role
Product designer
Period
2025

A captivating store redesign elevating the online shopping experience

Ecommerce product page for hair extensions with custom variant selector, designed by Djamile digital agency for Shopify.

The redesigned Shopify store captivated users with a sleek, intuitive layout, making hair extension exploration seamless and inspiring. This bold transformation enhances customer engagement, inviting a global audience to discover premium halo hairpieces with confidence and ease.

The revamped Product Detail Page offers a stunning showcase of hair options, with detailed views of colors, lengths, and thicknesses to guide confident purchases. This refined experience empowers customers to select their perfect match, elevating the decision-making process with clarity and sophistication.

A streamlined checkout experience enhancing purchase confidence

Shopify product list page with hair extension filters, color-match CTA, and dynamic product grid by Djamile digital agency.
E-commerce cart and upsell module UI for beauty brand built on Shopify by Djamile digital agency with smart cross-sells.

The redesigned Shopify store introduced a frictionless checkout process, ensuring customers complete purchases with speed and ease, regardless of order size. This seamless flow, paired with secure payment options, builds trust and encourages repeat engagement.

By simplifying the path to purchase, the store reduces cart abandonment, transforming casual browsers into loyal customers. This efficient system empowers beauty enthusiasts to access luxury hair extensions without hesitation, driving consistent sales growth for Sitting Pretty globally.

A vibrant color filtering system with inspiring before & after insights

Before and after product comparison page for halo extensions built with Shopify by Djamile agency, showcasing UX for visual proof.
Shopify blog and editorial layout for a hair extension brand, designed by Djamile agency to boost SEO and user engagement.

The Shopify redesign introduced a dynamic color filtering system, enabling customers to explore hair extensions by shade with effortless precision. Paired with striking before & after visuals, this feature offers a vivid preview of transformation, sparking confidence in their choice.

By simplifying color selection and showcasing real results, the platform elevates the shopping journey for beauty enthusiasts. This innovative approach redefines online hair extension discovery, empowering users to envision their perfect look with clarity and excitement worldwide.

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Digital strategy session at Djamile Studio — UX and Shopify eCommerce planning meeting